CRM Overview

CRM is all about:

•Retention of customer value to increase productivity
CRM employs information technology to:
•Collect, analyze, integrate, and supply information and data
  CRM activities include:
•Balancing your investment and satisfying your customer needs to generate profits


•Measure of marketing, sales, and service functions


•Profit (in terms of revenue)


CRM helps companies increase sales, promote product/services, retain customers, and assist companies to reduce