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The impact of a reviewer on a given film\'s box office performance is a matter of debate. Some claim that movie marketing is now so intense and well financed that reviewers cannot make an impact against it.


BOX OFFICE PERFORMANCE

The impact of a reviewer on a given film\'s box office performance is a matter of debate. Some claim that movie marketing is now so intense and well financed that reviewers cannot make an impact against it. The impact of a reviewer on a given film\'s box office performance is a matter of debate. Some claim that movie marketing is now so intense and well financed that reviewers cannot make an impact against it.

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